API Mission Statement:

Our Mission is to offer our back to basics, no frills approach to strength and conditioning based on our energy systems that separated us from the rest of the industry on the digital platform. These are systems that I use continuously as an athlete and a trainer today. The digital platform and new direction of Athletic Performance INTEL, is now a collection of the past, present, and future of the Official Caveman Training™ system.

The origins of the Official Caveman Training™ was due in large part to the UFC exposure we had with Sean Sherk, Brock Lesner, and many other top MMA fighters training under our training system. From this we created many group training sessions and that ultimately led to creating and conducting numerous certifications creating API Official Caveman Training™ Instructors. Over the past decade, we have certified 300 plus instructors around the world and had nearly a dozen affiliate gyms worldwide. These were the most grueling and challenging certifications consisting of nearly 30 hours of a three-day training seminar. From there we focused on group training and created nearly 150 unique and exciting Official Caveman Training™ routines that all our clients and partners experienced. At one point named Top 10 Toughest Gyms in the World by Men’s Health magazine.

This site is dedicated to the decades long collection of cheat sheets, programs, insights, and products that I believe in wholeheartedly. All these are available and suited for the Athlete, Trainer, and Gyms respectively. The personal trainer position was difficult for me because I was a novice trainer, but it became more fulfilling once my “Instructor Tool box” grew. After completing the rigorous 1st API Official Caveman Training™ Instructor certification, I began growing as a person, trainer, and athlete. Public speaking in front a large group of paying customers was a daunting task. The best trainers not only command the room, but the athletes listen, acknowledge the message, and fully accept the direction and then perform at their best level. As a trainer and coach, this is the goal each and every time. As a personal trainer, the task is hard but as a group trainer the task is far more challenging. Increase the music volume, the complexity of the movements, increase or decrease the load, reps for each athlete, and now the new novice with an old high school injury is a paying customer! Now you have organized chaos! This site is designed to give you that advantage to succeed and manage the chaos.

Alas, experienced professional trainers and gym owners are not immune to burn out, fatigue, and performing “Organized Chaos” routines requires an outlet for growth and rest. I experienced that first hand as an owner, athlete, and personal trainer. The mind is the greatest asset but it’s the heart that pumps the fire and drive. Passion is a necessity and it is often hard to keep that fire lit. Especially all the time. I was given a life changing book. It is in the SHOP and if you leave here with nothing else, I hope you look at buying and reading this book. The New Mental Toughness Training for Sports by James Loeher changed the way I look at sports, training, and life in general. There is something magical when you get a 100% honest assessment of your emotional, psychological, social, and mental profile. Once you have a base or Adjectives for your personal self and Competitive self, then you have a starting point for improvement in these areas of weaknesses. The “Red Book” as our hundreds of API Instructors know is the crux of the Official Caveman Training™ system. Any trainer or novice can put together a collection of exercises and make it good. But great trainers can assemble them for a specific goal. Not just physically but emotionally, and mentally.

IHEA (Thai for “fuck”) is the very first workout you go through at the 1st day of the certification. The goal? Break you that night, pre-exhaust you for the weekend training, confront your little voice that says “Stop”, and push right through the red zone. Even after 13 years, I can look back and smile to remember the tipping point for me. The constant pressure and the increased heart rate, lactic acid build up, the pain of the insurmountable, and only by my social anxiety and fear of peer approval pushed me through to Survive. Now after training the mind, we switch the mindset from a large insurmountable task to ATTACK. Attack the exercise. Prepare for the muscle and mental fatigue. Implement the mental plan. Chant the Mantra. Mini-sets. Breath. Attack the exercise. SMILE. Tell those around you by your body language, your inner self, the quitter, the pessimist that you got this. Smile. Breath. Push through! The mental toughness training became a critical addition to our instructor development certifications.

These lessons learned through the Official Caveman Training™ system are easily relatable to life in general. To daily stress from work, family, relationships, yourself. I continued the path of training the mind with a two day training session with John Brookfield, based out of North Carolina. Look him up. He’s the real deal and the originator and owner of Battling Ropes. John holds numerous world records and he kicked our ass with ropes, rugs, towels, and rocks. He takes a 70-100 pound boulder and clean and presses the rock. One exercise for an unlimited amount of time. To train the mind to go farther than the body. You want a free exercise routine? Clean and press a 75 pound boulder for 100 reps! I love it.

Growth. Mentally and emotionally are not the usual goals in fitness training. The Official Caveman Training™ system is dedicated to that destination. Growth Requires Change. Change Demands Courage. No matter what your goals are, this site is designed with your growth in mind.

“Its never over ’til its over. Never quit fighting. Never give up. Never surrender. No matter how bad it gets, no matter how deep the pain. Persistence, Faith in yourself, and an undauntable spirit will eventually set you free.” James Loeher.

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